IGNITE INNOVATION WITH
SPARX
The
SPARX program is committed to accelerating the future of off-road innovation by showcasing new products and providing the critical resources that turn concepts into successful, marketable goods.Accelerate Your Product
Gain Exclusive Industry Exposure
CATEGORIES
SXS/POWERSPORTS • 4X4 • OVERLANDING/CAMPING
DRIVETRAIN • TOOLS/RECOVERY/UTILITY
ELECTRONICS & VEHICLE TECHNOLOGY
SPONSORED BY
SPARX AWARDS
SPARX Best Overall Innovation
1 Winner
- $3,000
- 10×20 Plus or Premium SLOREX booth for the next year ($1700 value)
- 10×20 BOREX Plus or Premium booth for the next year ($1300 value)
- Social Media coverage
Best in Category Awards
Up to 6 Winners
SXS/POWERSPORTS • 4X4 • OVERLANDING/CAMPING
DRIVETRAIN • TOOLS/RECOVERY/UTILITY
ELECTRONICS & VEHICLE TECHNOLOGY
- $1,000 each
- 10×10 SLOREX Plus or Premium booth for the next year ($850 value)
- 10×10 BOREX Plus or best available booth for the next year ($575 value)
Submission Guidelines
Rules for SPARX Program Entry
SPARX provides participating companies with dedicated product visibility, professional evaluation, and
the opportunity to earn recognized industry validation. It connects qualified products with media,
buyers, and engaged enthusiasts.
Eligibility & Entry
- Products must be released within the last eighteen (18) months or be market-ready within sixty (60) days.
- Each product may be entered into one category only.
- Updated products must demonstrate at least a 50% meaningful change.
- Exhibiting vendors pay $100 per product. Non-attending vendors pay $1,000 per product.
- All entries must provide a physical product for the SPARX Showcase.
Marketing & Media
Judging Criteria
Products are judged on a 1–5 scale using weighted criteria: Innovation & Advancement (20%), Design & Execution Quality (20%), Problem Solving & Use-Case Value (20%), Market Readiness (15%), Presentation & Communication (15%), Cool Factor/Industry Appeal (10%).
Tie-Breakers
Ties are resolved by higher Innovation score, then Market Readiness, then Problem Solving, followed by a judge vote if necessary.
Ethics & Conflicts
Judges must disclose conflicts of interest and recuse themselves from scoring affected products.
AUthority & Updates
SPARX administration retains final authority. Rules may be updated annually.
SPARX Program Schedule
Product Entry Deadline
FRI. 26th February 2027, 12AM
Products must be submitted no later than midnight on February 26th in order to participate
PRODUCT DROP-OFF
Tues. 2nd March 2027, 11AM - 4PM
Entries may be dropped off, in-person, to the Mountain American Expo Center Classroom 200D, or mailed to 194 W Hidden Acres Lane, Erda, Utah 84074. If packages are mailed they MUST arrive by Monday, March 1st.
JUDGING BEGINS
Wed. 3rd March 2027
Judges evaluate products in the SPARX Showcase. Products begin being highlighted on social media.
FINAL JUDGING
THU. 4th March 2027
Optional finalist clarification sessions (if requested by judges) Finalists showcased on social media channels. Final scoring and determination of winners.
Sparx Awards Presentation & Trail Hero Dinner
THU. 4th March 2027, 5PM - 8PM
Two (2) dinner tickets included with SPARX entry – Additional tickets available for purchase. Dinner will take place at MegaPlex at Jordan Commons – 9335 State St, Sandy, UT 84070
SPARX Public Viewing
FRI. 5th - SAT. 6th March, 2027
Showcases are open to public viewing – Mountain America Expo Center, rooms 200 B-D
Presentation of Winners at Slorex Main Stage
SAT. 6th March, 2027 - 10:00am
Winners will be recognized on the main stage at the Salt Lake Off-Road & Outdoor Expo. Winners are each allotted two free guest passes to attend the awards presentation.
SPARX Product Pick-up
SAT. 6th March, 2027 - Evening
Join the SPARX Program
Don’t miss your chance to shine at the Salt Lake Off-Road & Outdoor Expo. Submit your product to the SPARX program and gain the exposure you need to succeed. Be part of the future of off-road innovation!
