Digital Marketing Specialist for the Salt Lake Off-Road & Outdoor Expo
As a little girl, I remember riding along our family cabin’s dirt road in my grandpa’s ol’ green “jalopy” Jeep. Top down, wind in my hair, sunshine on my face, trees whizzing by as we climbed over the rocky terrain. I remember the smell of dust and feeling like nothing was as exhilarating as this. I remember thinking, “One day I will have a Jeep of my own and I will go places like this all the time so I can always feel this free.”
Years down the road, here I am: a Digital Marketing professional, an Account Manager with NP Digital, with loads of experience in strategy, social media, content, and special events marketing, with a love for small business owners and a Political Science degree on the wall from the University of Utah. And, recently, I have spent my own blood, sweat, and tears to build a Jeep of my own, a black 2006 LJ that is so gorgeous now that I still sigh happily every time I see it. A labor of love, my build could only happen with the help of my sponsor, Teraflex, and my friends who guided and inspired me to make it the Jeep of my dreams, proving that awesome things can happen when people come together.
So when my neighbor shared his brilliant idea of getting off-roading enthusiasts together for what would become the Salt Lake Off-Road Expo, I immediately jumped at the chance to be an integral part of getting this project off the ground. Helping to establish this event brings my passion and love for so many varied things together, my skills and interests uniting to become one.
This is like the off-roaders we are trying to unite! If what I do to support this endeavor can help secure land use access for generations, if it supports the growth of small businesses in Utah, and helps to unite the adventuring spirit of people who feel their most free when they are on a dirty, dusty trail, you could easily say that I am a proud member of the expo and implore you to join the rally cry: #OffroadersUnite!